Campaign celebrating the strength of the union of 888 and William Hill

888 Holdings launches a campaign where it takes the opportunity to flaunt how important the online gaming business group has become, by incorporating William Hill to the group. It will be just over a month since the acquisition was completed, which began in September 2021.

It was just about a year ago, that we echoed this purchase, where William Hill passed into the hands of 888 Holdings. This transaction included its international business, except for its assets in the United States. The British firm had passed in 2020 into the hands of the hotel and casino group Caesars Entertainment. But quickly, it became public that his interest was focused on the American part in order to expand his business there and improve his situation. So as soon as the acquisition was closed, at the beginning of 2021 it moved the token for sale.

After considering several names such as Entain, Apollo Global Management, including 888 Holdings, the balance turned to the latter, which closed the deal by 2.2 billion pounds .

The purchase of William Hill, included the network of bookmakers in the United Kingdom and the online business that included its betting portal and online casino , in addition to Mr Green and Sports Illustrated. That gives a huge boost to the group that can take advantage of the push of these big international names, without forgetting the own strength of 888 Casino.

The new campaign Bigger, stronger, better together!

" Bigger, Stronger, Better Together! ", this is how the official campaign sounds and that reinforces the reason for the merger of both business groups, adding more than 12,000 employees . And of course the goal of becoming the world leaders in the online gambling business.

Of course, now they are BIGGER . Since 888 they have been STRONGER , thanks to its new strategy as a multi-brand business and the positioning advantage it can give them. They insist on their focus “on developing exciting and innovative products, world-class brands and an exceptional customer experience.” And something important, to remind their great team that they praise “We have an incredible talent, the best professionals with years of experience and knowledge and extremely exciting career growth opportunities in all our locations around the world.“

Itai Pazner, CEO of 888 Holdings comments on the topic: "This is not just a slogan, it is both the fundamental reason behind this merger and the force that will propel us all on our journey to become one of the world's leading online gaming and betting businesses." The Group's mission is to remain an employee-focused organization with a reputation for being one of the most sought-after preferred employers in the industry. To help more customers have safer and more enjoyable gaming and betting experiences, both online and in-store.”

If New Zealand stood out as one of the jurisdictions that worked best for 888 Casino, this move makes it perhaps the largest operator in the country. William Hill and Mr Green are also licensed in the New Zealand regulated market. We hope that the BETTER TOGETHER .